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    Mobile-Web-Design

    We Design Optimized Websites

    On-page optimization is a must for all websites. It should always be done before off-page optimization, link building, social media marketing, and any other digital marketing strategies closely related to search engine optimization (SEO). 

    As an analogy, look at on-page optimization as a way of remodeling, decorating, and rearranging a home, while off-page optimization is a way of inviting people to visit it. There are many key aspects that help influence both your on-page optimization and off-page optimization. It is important to understand what these factors are, how they can influence your SEO strategy and some of the common pitfalls.

     

    Business man showing important factors of on-page optimization

    page-ranking-factors-man-holding-sign

    Why Choose Us?

    What Is On-Page Optimization

    On-page optimization or on-page SEO is a collective strategy pertaining to any actions made within a website to improve its rank in the major search engines. Like everything else about SEO, it continues to evolve from time to time as the search engine algorithms that measure its relevance and effectiveness also change whenever there are updates.

    Content Marketing

    Although content creation falls under the broader scope of on-page optimization, the two are normally separated into two parts or services. The former takes the form of content marketing and the latter deals with the more technical aspects of on-page SEO. Meanwhile, on-page optimization is usually offered as one of the primary SEO services to existing websites that already have content but are not ranking well. We use content marketing along with solid on-page optimization to help assist in the SEO process.

    How Does It Affect Website Ranking?

    Most search engine algorithms before and after the major Google Penguin update in 2012 measure on-page optimization as the biggest consideration. This goes under the principle that optimized websites offer more valuable and genuine information as well as an easier browsing experience to internet users.

    A solid on-page optimized website helps with about 60-70% of your overall SEO strategy. Making sure you have the proper website optimization helps with the other 100+ ranking factors Google has in its algorithm.

    What are the Factors Involved in Optimizing a Website?

    These are some of the most important factors in regards to on-page optimization. Of course you want to make sure you have quality content on the page that is also geared towards what the page is about. The meta data should also be geared towards what the page is about. For example: this page is about on-page optimization and everything is set up to help the search engines understand what the page is about and helping users that would be looking for more information on this topic.  

    From an SEO point of view, quality content should use relevant keywords that match often used search queries for the topic. It should also mention authority websites within the body or in a reference section as this is also a major consideration for ranking.

    The length of an article is not as valuable as its content, but as much as possible, it should fall within the 2,000-2,500-word range. Some correlations studies show that articles with this length tend to outrank shorter and longer articles.

    Also, the variability of articles helps in gaining higher search value. It means that a pure 2,500-word article may be outranked by a 2,500-word article with images (.e.g. graphs, maps) and videos. This is the main reason why the use of infographics and maps to explain data has gained traction in recent months. With local businesses having a 2000 word page or post may not be necessary. A well written and informative page/post with 700-1000 words can be just as effective and rank extremely well. 

    We will be providing a more in-depth analysis on these topics and how to avoid common mistakes and over-optimization penalties. 

    • SEO Diagram Hand Drawn - General FactorsTitle Tag
    • URL Structure
    • Meta Description
    • H1 Tag
    • H2 Tag
    • H3 Tag
    • H4 Tag
    • Image Alt Tags – Google spiders can not read images
    • Image property tagging
    • Meta Tags/Keywords – these are no longer crawled by Google, but are useful for Bing & Yahoo
    • Internal anchor text linking
    • Silo structure internal linking
    • Keyword Density
    • Proper Outbound Links to authoritative relevant sites (Not Wikipedia)
    • For example: find some additional on-page optimization tips on Moz.
    • When to use follow links and no-follow links
    • Link juice sculpting
    • Page speed load time – how fast the page loads
    • Mobile friendly

    At Majestic Warrior we offer on-page optimization and many other SEO services for website owners. Having your pages optimized the right way is the best way that you can get the results that you need and gain more traffic.

    Related Website Design Topics

    Web Design

    Website Design requires an experienced developer to not only construct a visually appealing website, but also to make sure it is search engine and user friendly. You only get about 10 seconds for a person landing on your website to catch their attention. Learn more about our web design services here.

    Responsive Designs

    When we design a website, we are always using a responsive website design. This ensures that your website is view-able on all devices. Learn more about our responsive website design.

    Cost of Website Design

    There are many variables that can effect the website design project cost. Learn about what determines the cost of the website design project here.

    How Good Are We?

    We strive for perfection, but there is always room for improvement!

    On-Page Optimization
    Silo Structure Builds
    Internal Linking
    Over All Optimization