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Search Engine Optimization (SEO) is the process of making your website more visible by building an online presence in regards to the search engines. There are 3 main components that affect your online presence and website ranking. On page optimization, off page optimization and social presence. These are the 3 core website ranking factors that can help or hinder your website. A recent post on Search Engine Journal highlighted that 75% of users never scroll past the first page. This means if your customer searched for a service or product that you offer, but you are not optimizing for, you will not get chosen over your competition and you are loosing out on potential traffic.

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