Are You Looking for a New Responsive Website to be Designed For Your Company?
Majestic Warrior has always kept up with web design trends and a Responsive Web Design (RWD) allows a website to maximize its potential by providing the best viewing experience on all devices. Google has stressed the importance of user experience and providing results to searches that meet their search criteria. More and more users are using mobile devices to search for local businesses and information and mobile search has surpassed desktop searches. So having a responsive website creates a positive user experience and Google wants positive user experiences.
What is a Responsive Web Design (RWD)?Responsive Web Design (RWD) is a web design approach that aims to resize a webpage, including the layout, content, pictures, and videos, according to the viewing size of the device used. It is not a design program, but a set of principles using CSS and HTML to make a website more user friendly. Instead of using pixels to determine the viewing size of a website, it uses a fluid grid concept for the size to remain proportionate to the viewing environment. The length and width adjust to one another to remain in proportion, regardless if the website is viewed in landscape or in portrait mode. Also, RWD allows a website to use various CSS styles to remain flexible according to its width size. With it, a website no longer has to be designed in multiple ways to fit all types of devices because the design already responds automatically. You get to save a lot of money from separately commissioning web designs for desktop, mobile phones, and tablets.
Why RWD is ImportantRWD is necessary for marketing reasons and to maintain functionality. Without it, a website may not be readable on many devices, which greatly reduces the chance of earning, gaining leads, and establishing a brand online. In effect, the lack of this approach also makes social media marketing less effective, as more people now access social media through smaller devices, such as smartphones and tablets. This is bad news for cloud-based businesses whose target markets are composed of the younger generations. This market segment is said to be more active in the social media than in search engines.
Why Do You Need It!This is considered by many as the most important web design approach today as it allows a website to reach a wider market regardless of the platforms used in accessing internet. Not only does it make a website useful on all types of devices, but it also makes browsing easier, the web design more aesthetically pleasing, and the content much clearer. As of 2015, more than 50% of all online traffic worldwide have come from mobile devices. The trend is consistently increasing and in fact, even the largest computer brands are now branching out to the mobile industry.
What separates us from many of our competitors?
The problem with this trend is the variability of mobile devices. Mobile devices are more manifold and diverse both when it comes to sizes and viewing features, unlike laptops and desktops that are more uniform in size. Moreover, Google’s Mobilegeddon update now penalizes websites that are not optimized for mobile use. So unless you want to drop from the ranks and lose lots of PageRank points, you will apply Responsive Web Design to proactively solve the problem without requiring too much development and maintenance cost.
What are the challenges involved in using RWD?
We want to stay transparent in explaining this approach, so we want you to know the possible challenges that you might experience with it. First, RWD might need to be regularly maintained to keep up with the updates of server-side components and mobile phones screens. This can cost a lot of money for websites that have more complex layouts and interactive designs, as well as those that have lots of multimedia elements in their landing pages.
Second, although a website’s design can be turned fluid by using RWD, the same cannot be said for many uncontrolled factors, such as banner display ads and videos. This makes some bloggers who heavily rely on online advertising schemes for their income reluctant about using RWD at first.
Some ads and videos may not be able to adjust based on the viewing environment, although this is becoming less of a problem due to the huge demand for fluid content. Your website is your first impression or digital handshake with a potential new customer. You want to make a good impression right away with them. Our team understands proper layout of a website in order to convert that traffic into new clients for your business.
One of the more important aspects of web design that is overlooked by many developers is proper planning of categories or silos for your website. Every single business has several key core silos for their business and when your website is being designed, it is important to understand these silos in order to create a entire silo website which will make your site more authoritative.